Michele Martin

Scarborough High School, 1999
University of Maine, 2003
University of Southern Maine, MBA, 2010
Marist College, MA, 2017
Current town: Scarborough

“Surround yourself with people who will challenge you, tell you the truth, and celebrate you. Build relationships with people long before you ever need to ask them for anything.”

Michele credits her parents as amazing examples who sacrificed a lot so that she and her sister could succeed. She also credits the Mitchell Institute for being a trusted source of advice and guidance in nearly every pivotal moment of her life. Giving back to the Mitchell Institute was something she promised to do when she was awarded the Scholarship; she has done so as a donor and volunteer, having been part of the first Alumni Council and now as a member of the Board and Chair of the Marketing Committee.

What is your current role and why do you do what you do?
I am a Senior Manager of Brand Amplification at L.L.Bean. In my current role, I’ve helped to build and execute national disruptive brand engagement campaigns such as Be an Outsider at Work, Bean Boots and Brews and S’more out of Summer, garnering millions of media impressions, high social media engagement and memorable brand experiences. What I love the most about what I do now is the opportunity to help tell L.L.Bean’s stories--whether they be about our community efforts, partnerships, employees, or great products. I am also personally invested in our purpose, helping to inspire and enable people to experience the restorative power of the outdoors. As a Mainer, the outdoors has always been a part of my life and I feel the restoration from something as simple as a walk in my neighborhood to a more involved hiking or camping trip.

What is your favorite spot in Maine?
How can you pick just one? I have a love for Higgins Beach in my hometown of Scarborough. I spent so many summers there growing up and continue to enjoy its beauty today. Another place that I have grown to love over the last few years is the Moosehead Region. A friend has generously invited me to their camp many times and I’ve since learned that my great grandparents were from Greenville. Maybe there was a connection there that I am just now discovering. My love of Maine led me to a new “side hustle,” which so far is an Instagram handle called Recomained, where I can share the things I enjoy most about our state.